Synthetic data
All sessions

s-1600

Simulated shopper

Oct 26, 2026, 10:33 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 15 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Squall ProViewed a product pageChoice 29%
  2. 244sSize L · Squall ProSelected a sizeFit 49%
  3. 31m 01sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 62%
  4. 41m 36sImage 1 · Squall 2.5LViewed a product imageChoice 56%
  5. 52m 11sCompare + Squall 2.5LAdded a product to compareChoice 96%
  6. 62m 30sCompare + Squall ProAdded a product to compareChoice 99%
  7. 72m 38sCompare + Squall 2.5LAdded a product to compareChoice >99%
  8. 83m 06sCompare + Squall ProAdded a product to compareChoice >99%
  9. 93m 24sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 52sOpened reviews · Squall 2.5LOpened reviewsChoice >99%
  11. 113m 57sReviews filtered: fitFiltered reviews by fitChoice >99%
  12. 124m 24sImage 2 · Squall 2.5LViewed a product imageChoice >99%
  13. 134m 47sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  14. 145m 12sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  15. 5m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.