Synthetic data
All sessions

s-1602

Simulated shopper

Oct 20, 2026, 10:24 AM UTC · desktop · organic · Lumen 400 Headlamp · 18 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 245sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 08sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 78%
  4. 41m 41sExpanded materials · Lumen 400Expanded materialsSuitability 86%
  5. 51m 52sOpened reviews · Lumen 400Opened reviewsSuitability 95%
  6. 62m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 43sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  8. 83m 21sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  9. 93m 59sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  10. 104m 26sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  11. 114m 57sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 125m 16sBrowsed catalogBrowsed the catalogSuitability >99%
  13. 135m 55sSearch “durable hiking boots”Searched for durability / warrantySuitability >99%
  14. 146m 08sViewed Emberline 20°FViewed a product pageSuitability >99%
  15. 156m 30sAdded to cart · Lumen 400Added to cartSuitability >99%
  16. 166m 56sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 177m 21sCheckout startedStarted checkoutSuitability >99%
  18. 7m 25sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.