Synthetic data
All sessions

s-1603

Simulated shopper

Oct 22, 2026, 5:05 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 03sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 14sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 28sOpened reviews · Cairn MidOpened reviewsNo clear doubt 30%
  5. 51m 32sOpened reviews · Cairn MidOpened reviewsFit 33%
  6. 61m 58sViewed Talus TrailViewed a product pageFit 29%
  7. 2m 16sLeft the store

Final guess

Fit29%
Fit
29%
Suitability
10%
Durability
12%
Value
20%
Delivery
6%
Choice
3%
No clear doubt
21%
Why fithow much likelier
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.