Synthetic data
All sessions

s-1604

Simulated shopper

Oct 31, 2026, 7:25 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 14 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 06sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 33sSorted: ratingRe-sorted the catalogNo clear doubt 83%
  5. 52m 03sOpened reviews · Cairn MidOpened reviewsNo clear doubt 64%
  6. 62m 07sViewed Merino 200Viewed a product pageNo clear doubt 76%
  7. 72m 32sOpened comparisonOpened the comparisonChoice 55%
  8. 82m 47sCompare + Merino 200Added a product to compare→ the store shows Decision Helper hereChoice 97%
  9. 92m 53sViewed Cairn MidViewed a product page · Returned to a product viewed earlierChoice >99%
  10. 103m 20sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 44sAdded to cart · Cairn MidAdded to cartChoice >99%
  12. 123m 53sViewed cartViewed cart (saw shipping cost)Choice >99%
  13. 134m 23sCheckout startedStarted checkoutChoice >99%
  14. 4m 45sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.