Synthetic data
All sessions

s-1605

Simulated shopper

Oct 31, 2026, 5:14 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 18 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Merino 200Viewed a product pageFit 22%
  2. 228sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 358sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 37sSize guide · Merino 200Opened the size guideFit 46%
  5. 51m 51sAdded to cart · Merino 200Added to cartFit 46%
  6. 61m 58sViewed cartViewed cart (saw shipping cost)Fit 49%
  7. 72m 25sBrowsed catalogBrowsed the catalogNo clear doubt 41%
  8. 82m 37sSorted: price ascSorted by lowest priceValue 52%
  9. 92m 43sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  10. 102m 55sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 77%
  11. 113m 10sAdded to cart · Merino 200Added to cartValue 77%
  12. 123m 46sViewed cartViewed cart (saw shipping cost)Value 98%
  13. 134m 12sRemoved from cart · Merino 200Removed from cartValue >99%
  14. 144m 31sOpened reviews · Merino 200Opened reviewsValue >99%
  15. 155m 03sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 42sAdded to cart · Merino 200Added to cartValue >99%
  17. 175m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 6m 13sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.