Synthetic data
All sessions

s-1606

Simulated shopper

Oct 31, 2026, 11:08 PM UTC · desktop · email · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 229sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 357sCompare + Ridgeback 48LAdded a product to compareChoice 80%
  4. 41m 32sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 51m 47sImage 1 · Ridgeback 48LViewed a product imageChoice 97%
  6. 62m 09sOpened reviews · Ridgeback 48LOpened reviewsChoice 91%
  7. 72m 39sCompare + Ridgeback 48LAdded a product to compareChoice 98%
  8. 82m 54sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 3m 16sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.