Synthetic data
All sessions

s-1609

Simulated shopper

Nov 2, 2026, 12:52 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 226sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 334sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 14sImage 1 · Cairn LowViewed a product imageNo clear doubt 34%
  5. 51m 21sCompare + Cairn LowAdded a product to compareChoice 57%
  6. 61m 30sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  7. 71m 51sCompare + Cairn LowAdded a product to compareChoice 98%
  8. 82m 24sCompare + Talus TrailAdded a product to compareChoice 99%
  9. 93m 03sOpened reviews · Cairn LowOpened reviewsChoice 99%
  10. 103m 38sExpanded returns · Cairn LowExpanded returns policyChoice 99%
  11. 113m 43sAdded to cart · Cairn LowAdded to cartChoice 99%
  12. 4m 01sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.