Synthetic data
All sessions

s-1610

Simulated shopper

Oct 31, 2026, 7:25 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 14 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 232sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 342sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 45%
  4. 458sViewed cartViewed cart (saw shipping cost)Value 44%
  5. 51m 30sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  6. 61m 49sOpened comparisonOpened the comparisonValue 79%
  7. 72m 13sImage 1 · Squall 2.5LViewed a product imageValue 66%
  8. 82m 24sImage 2 · Squall 2.5LViewed a product imageValue 50%
  9. 92m 54sSize guide · Squall 2.5LOpened the size guideChoice 55%
  10. 103m 31sViewed Squall ProViewed a product page · Switched to a similar productChoice 87%
  11. 114m 04sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 16sOpened reviews · Squall 2.5LOpened reviewsChoice 99%
  13. 134m 26sReviews filtered: fitFiltered reviews by fitChoice 99%
  14. 4m 47sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.