Synthetic data
All sessions

s-1611

Simulated shopper

Nov 2, 2026, 3:26 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 12 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 227sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 353sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  4. 41m 02sAdded to cart · Kettle TiAdded to cartNo clear doubt 73%
  5. 51m 13sViewed cartViewed cart (saw shipping cost)Delivery 32%
  6. 61m 16sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 93%
  7. 71m 22sViewed Merino 200Viewed a product pageValue 92%
  8. 81m 36sBrowsed catalogBrowsed the catalogValue 93%
  9. 91m 59sSorted: price ascSorted by lowest priceValue 99%
  10. 102m 19sOpened reviews · Merino 200Opened reviewsValue 99%
  11. 112m 59sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 3m 26sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.