Synthetic data
All sessions

s-1612

Simulated shopper

Oct 30, 2026, 12:15 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Cairn LowViewed a product pageChoice 31%
  2. 217sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 320sSorted: price descRe-sorted the catalogNo clear doubt 69%
  4. 39sLeft the store

Final guess

No clear doubt69%
Fit
6%
Suitability
3%
Durability
2%
Value
6%
Delivery
6%
Choice
9%
No clear doubt
69%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.