Synthetic data
All sessions

s-1614

Simulated shopper

Oct 28, 2026, 3:21 AM UTC · desktop · organic · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 254sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 20sSize guide · Ridgeback 38LOpened the size guideFit 52%
  4. 41m 45sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 49%
  5. 51m 53sExpanded returns · Ridgeback 38LExpanded returns policyFit 61%
  6. 62m 23sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 50%
  7. 72m 33sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 65%
  8. 83m 06sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 85%
  9. 93m 23sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  10. 103m 31sDelivery check · ZIP 22117Checked delivery date by ZIPFit >99%
  11. 3m 52sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.