Synthetic data
All sessions

s-1615

Simulated shopper

Oct 24, 2026, 4:19 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Merino 200Viewed a product pageFit 22%
  2. 241sExpanded specs · Merino 200Expanded technical specsSuitability 40%
  3. 31m 09sOpened reviews · Merino 200Opened reviewsSuitability 58%
  4. 41m 44sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 76%
  5. 52m 12sSize L · Merino 200Selected a sizeFit 98%
  6. 62m 21sExpanded specs · Merino 200Expanded technical specsFit 82%
  7. 72m 44sOpened reviews · Merino 200Opened reviewsFit 81%
  8. 83m 23sSize guide · Merino 200Opened the size guideFit 98%
  9. 93m 42sViewed Squall 2.5LViewed a product pageFit 98%
  10. 104m 14sOpened reviews · Squall 2.5LOpened reviewsFit 98%
  11. 114m 42sSize M · Squall 2.5LSelected a sizeFit >99%
  12. 124m 49sSize guide · Squall 2.5LRe-opened the size guideFit >99%
  13. 135m 15sExpanded shipping · Squall 2.5LExpanded shipping infoFit >99%
  14. 5m 39sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size ×212.4×
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.