Synthetic data
All sessions

s-1616

Simulated shopper

Oct 29, 2026, 1:07 PM UTC · mobile · organic · Driftwood 2P Tent · 12 actions

abandonedcart $498

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sDelivery check · ZIP 55527Checked delivery date by ZIPDelivery 88%
  3. 359sBrowsed catalogBrowsed the catalogDelivery 81%
  4. 41m 28sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  5. 52m 08sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 95%
  6. 62m 25sViewed Kettle TiViewed a product pageDelivery 94%
  7. 73m 04sSearch “merino”Searched the catalogDelivery 92%
  8. 83m 18sAdded to cart · Kettle TiAdded to cartDelivery 92%
  9. 93m 28sViewed cartViewed cart (saw shipping cost)Delivery 98%
  10. 103m 56sPromo field focusedClicked into the promo-code fieldDelivery 80%
  11. 113m 59sDelivery check · ZIP 53848Checked delivery date by ZIPDelivery 99%
  12. 4m 24sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.