Synthetic data
All sessions

s-1617

Simulated shopper

Oct 28, 2026, 1:37 PM UTC · desktop · paid social · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 246sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 86%
  3. 355sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 41m 23sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  5. 52m 01sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  6. 62m 08sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 34sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 53sBrowsed catalogBrowsed the catalogChoice >99%
  9. 93m 00sOpened reviews · Ridgeback 48LOpened reviewsChoice >99%
  10. 103m 26sReviews filtered: fitFiltered reviews by fitChoice >99%
  11. 3m 32sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.