Synthetic data
All sessions

s-1618

Simulated shopper

Oct 27, 2026, 2:07 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 21 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 239sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 03sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 88%
  4. 41m 11sBrowsed catalogBrowsed the catalogValue 91%
  5. 51m 27sSorted: price ascSorted by lowest priceValue 99%
  6. 61m 55sCompare + Squall 2.5LAdded a product to compareValue >99%
  7. 72m 18sCompare + Squall ProAdded a product to compareValue >99%
  8. 82m 56sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 26sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 59sAdded to cart · Squall 2.5LAdded to cartValue >99%
  11. 114m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 41sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  13. 135m 08sSearch “sale”Searched for deals / priceValue >99%
  14. 145m 37sViewed Squall ProViewed a product page · Switched to a similar productValue >99%
  15. 156m 15sSearch “merino”Searched the catalogValue >99%
  16. 166m 27sBrowsed catalogBrowsed the catalogValue >99%
  17. 176m 43sSorted: price ascSorted by lowest priceValue >99%
  18. 186m 57sExpanded warranty · Squall ProExpanded warrantyValue >99%
  19. 197m 04sBrowsed catalogBrowsed the catalogValue >99%
  20. 207m 12sAdded to cart · Squall 2.5LAdded to cartValue >99%
  21. 7m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×38.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×41.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.