Synthetic data
All sessions

s-1619

Simulated shopper

Oct 30, 2026, 7:50 AM UTC · desktop · search ads · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Squall ProViewed a product pageValue 34%
  3. 31m 36sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 61%
  4. 41m 51sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 51m 54sOpened reviews · Squall ProOpened reviewsChoice 97%
  6. 61m 58sReviews filtered: fitFiltered reviews by fitChoice 98%
  7. 72m 16sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  8. 82m 30sImage 1 · Squall ProViewed a product imageChoice >99%
  9. 92m 45sOpened comparisonOpened the comparisonChoice >99%
  10. 3m 01sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.