Synthetic data
All sessions

s-1620

Simulated shopper

Oct 25, 2026, 9:54 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 239sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 04sSize 9 · Cairn MidSelected a sizeFit 70%
  4. 41m 12sExpanded returns · Cairn MidExpanded returns policyFit 84%
  5. 1m 39sLeft the store

Final guess

Fit84%
Fit
84%
Suitability
<1%
Durability
1%
Value
1%
Delivery
3%
Choice
1%
No clear doubt
11%
Why fithow much likelier
  • Selected a size12.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.