Synthetic data
All sessions

s-1622

Simulated shopper

Nov 1, 2026, 5:30 AM UTC · mobile · organic · Lumen 400 Headlamp · 9 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 233sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 354sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 62%
  4. 41m 28sAdded to cart · Lumen 400Added to cartNo clear doubt 62%
  5. 51m 47sViewed cartViewed cart (saw shipping cost)No clear doubt 31%
  6. 62m 15sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 84%
  7. 72m 34sBrowsed catalogBrowsed the catalogValue 88%
  8. 82m 57sSearch “sale”Searched for deals / priceValue 99%
  9. 3m 13sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.