Synthetic data
All sessions

s-1623

Simulated shopper

Nov 1, 2026, 5:30 AM UTC · desktop · search ads · Ridgeback 38L Pack · 21 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall ProViewed a product pageChoice 29%
  2. 243sExpanded shipping · Squall ProExpanded shipping infoDelivery 55%
  3. 31m 15sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 61%
  4. 41m 30sBrowsed catalogBrowsed the catalogChoice 42%
  5. 51m 56sSorted: price ascSorted by lowest priceValue 51%
  6. 62m 25sCompare + Squall 2.5LAdded a product to compareValue 49%
  7. 72m 51sCompare + Squall ProAdded a product to compareChoice 80%
  8. 82m 59sViewed Ridgeback 38LViewed a product pageChoice 87%
  9. 93m 32sOpened reviews · Ridgeback 38LOpened reviewsChoice 75%
  10. 103m 50sReviews filtered: valueFiltered reviews by valueValue 90%
  11. 114m 07sImage 1 · Ridgeback 38LViewed a product imageValue 70%
  12. 124m 14sImage 2 · Ridgeback 38LViewed a product imageValue 54%
  13. 134m 29sAdded to cart · Ridgeback 38LAdded to cartValue 54%
  14. 144m 39sViewed cartViewed cart (saw shipping cost)Value 90%
  15. 155m 12sRemoved from cart · Ridgeback 38LRemoved from cartValue >99%
  16. 165m 23sBrowsed catalogBrowsed the catalogValue >99%
  17. 175m 28sSorted: price ascSorted by lowest priceValue >99%
  18. 185m 34sAdded to cart · Ridgeback 38LAdded to cartValue >99%
  19. 195m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 13sCheckout startedStarted checkoutValue >99%
  21. 6m 17sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.