Synthetic data
All sessions

s-1624

Simulated shopper

Nov 1, 2026, 2:34 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 17 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 232sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 09sOpened reviews · Cairn LowOpened reviewsFit 31%
  4. 41m 31sCompare + Cairn LowAdded a product to compareChoice 67%
  5. 51m 44sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  6. 62m 04sOpened reviews · Cairn LowOpened reviewsChoice 81%
  7. 72m 15sCompare + Cairn LowAdded a product to compareChoice 96%
  8. 82m 23sCompare + Cairn MidAdded a product to compareChoice 99%
  9. 92m 54sBrowsed catalogBrowsed the catalogChoice 99%
  10. 103m 30sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  11. 113m 54sCompare + Cairn MidAdded a product to compareChoice >99%
  12. 124m 11sCompare + Talus TrailAdded a product to compareChoice >99%
  13. 134m 24sExpanded warranty · Cairn MidExpanded warrantyChoice >99%
  14. 144m 54sImage 2 · Cairn MidViewed a product imageChoice >99%
  15. 155m 30sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  16. 165m 54sAdded to cart · Cairn LowAdded to cartChoice >99%
  17. 6m 21sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.