Synthetic data
All sessions

s-1626

Simulated shopper

Nov 2, 2026, 3:25 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 15 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall ProViewed a product pageChoice 29%
  2. 249sViewed Emberline 20°FViewed a product pageChoice 36%
  3. 358sOpened reviews · Emberline 20°FOpened reviewsSuitability 33%
  4. 41m 16sReviews filtered: valueFiltered reviews by valueValue 76%
  5. 51m 22sBrowsed catalogBrowsed the catalogValue 81%
  6. 61m 31sOpened reviews · Emberline 20°FOpened reviewsValue 80%
  7. 71m 39sReviews filtered: deliveryFiltered reviews by shippingDelivery 50%
  8. 81m 58sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  9. 92m 07sSize guide · Emberline 20°FOpened the size guideValue 99%
  10. 102m 18sOpened reviews · Emberline 20°FOpened reviewsValue 98%
  11. 112m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 06sAdded to cart · Emberline 20°FAdded to cartValue >99%
  13. 133m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 143m 19sCheckout startedStarted checkoutValue >99%
  15. 3m 47sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.