Synthetic data
All sessions

s-1627

Simulated shopper

Oct 20, 2026, 10:32 PM UTC · mobile · paid social · Driftwood 2P Tent · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 232sExpanded materials · Driftwood 2PExpanded materialsDurability 44%
  3. 336sBrowsed catalogBrowsed the catalogNo clear doubt 48%
  4. 450sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 67%
  5. 51m 16sSorted: featuredRe-sorted the catalogNo clear doubt 89%
  6. 1m 35sLeft the store

Final guess

No clear doubt89%
Fit
<1%
Suitability
4%
Durability
5%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
89%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.