Synthetic data
All sessions

s-1628

Simulated shopper

Oct 24, 2026, 11:21 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 10sSize 11 · Cairn MidSelected a sizeFit 81%
  3. 31m 16sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 97%
  4. 41m 19sImage 1 · Cairn MidViewed a product imageFit 95%
  5. 1m 45sLeft the store

Final guess

Fit95%
Fit
95%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.