Synthetic data
All sessions

s-1629

Simulated shopper

Oct 31, 2026, 7:35 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 7 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 239sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 31m 14sSearch “free returns”Searched for shipping / deliveryDelivery 73%
  4. 41m 39sOpened reviews · Emberline 20°FOpened reviewsDelivery 65%
  5. 51m 49sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 95%
  6. 61m 56sAdded to cart · Emberline 20°FAdded to cartSuitability 95%
  7. 2m 07sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
<1%
Value
<1%
Delivery
4%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.