Synthetic data
All sessions

s-1630

Simulated shopper

Oct 25, 2026, 7:23 PM UTC · desktop · organic · Ridgeback 38L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 238sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 07sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 34%
  4. 41m 27sOpened reviews · Ridgeback 48LOpened reviewsSuitability 62%
  5. 51m 51sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 72%
  6. 62m 23sExpanded specs · Ridgeback 38LExpanded technical specsChoice 53%
  7. 72m 33sImage 2 · Ridgeback 38LViewed a product imageChoice 41%
  8. 83m 13sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 39%
  9. 93m 16sImage 3 · Ridgeback 38LViewed a product imageNo clear doubt 56%
  10. 103m 27sSearch “winter hiking boots”Searched for a use-case or specSuitability 95%
  11. 113m 34sOpened reviews · Ridgeback 38LOpened reviewsSuitability 99%
  12. 124m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 4m 14sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.