All sessions
s-1631
Simulated shopperOct 31, 2026, 12:04 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 133sViewed Cairn LowViewed a product pageChoice 31%
- 238sViewed Merino 200Viewed a product pageChoice 37%
- 343sImage 1 · Merino 200Viewed a product imageNo clear doubt 52%
- 41m 07sSearch “headlamp”Searched the catalogNo clear doubt 76%
- 51m 39sOpened reviews · Merino 200Opened reviewsNo clear doubt 48%
- 61m 57sImage 2 · Merino 200Viewed a product imageNo clear doubt 65%
- 2m 13sLeft the store
Final guess
No clear doubt65%
Fit
16%
Suitability
7%
Durability
9%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
65%
Why no clear doubthow much likelier
- Viewed a product image ×22.3×
- Viewed a product page ×21.7×
- Searched the catalog2.9×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.