Synthetic data
All sessions

s-1632

Simulated shopper

Oct 30, 2026, 7:58 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 343sSize guide · Merino 200Opened the size guideFit 54%
  4. 458sSize guide · Merino 200Re-opened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 51m 10sSize S · Merino 200Selected a sizeFit >99%
  6. 61m 46sOpened reviews · Merino 200Opened reviewsFit >99%
  7. 1m 58sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.