Synthetic data
All sessions

s-1633

Simulated shopper

Oct 23, 2026, 4:04 AM UTC · mobile · search ads · Squall Pro 3L Shell · 9 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Squall ProViewed a product pageChoice 29%
  2. 245sExpanded specs · Squall ProExpanded technical specsSuitability 43%
  3. 352sExpanded shipping · Squall ProExpanded shipping infoDelivery 33%
  4. 41m 19sImage 1 · Squall ProViewed a product imageNo clear doubt 44%
  5. 51m 27sAdded to cart · Squall ProAdded to cartNo clear doubt 44%
  6. 61m 58sCheckout startedStarted checkoutNo clear doubt 44%
  7. 72m 18sViewed cartViewed cart (saw shipping cost)Delivery 55%
  8. 82m 30sCheckout startedStarted checkoutDelivery 55%
  9. 2m 47sPurchased

Final guess

Delivery55%
Fit
1%
Suitability
19%
Durability
<1%
Value
5%
Delivery
55%
Choice
6%
No clear doubt
14%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.