Synthetic data
All sessions

s-1634

Simulated shopper

Oct 26, 2026, 5:06 AM UTC · mobile · search ads · Ridgeback 48L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 225sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 350sCompare + Ridgeback 48LAdded a product to compareChoice 88%
  4. 456sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 51m 31sBrowsed catalogBrowsed the catalogChoice 97%
  6. 61m 49sOpened reviews · Ridgeback 48LOpened reviewsChoice 91%
  7. 72m 19sImage 2 · Ridgeback 48LViewed a product imageChoice 91%
  8. 82m 35sOpened reviews · Ridgeback 48LOpened reviewsChoice 76%
  9. 93m 11sReviews filtered: fitFiltered reviews by fitChoice 65%
  10. 3m 29sLeft the store

Final guess

Choice65%
Fit
21%
Suitability
12%
Durability
<1%
Value
2%
Delivery
<1%
Choice
65%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.