Synthetic data
All sessions

s-1636

Simulated shopper

Oct 24, 2026, 7:26 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 247sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 359sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 79%
  4. 41m 38sImage 1 · Kettle TiViewed a product imageValue 55%
  5. 51m 57sOpened reviews · Kettle TiOpened reviewsValue 48%
  6. 62m 23sReviews filtered: valueFiltered reviews by valueValue 95%
  7. 72m 34sOpened reviews · Kettle TiOpened reviewsValue 92%
  8. 83m 01sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 3m 18sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.