Synthetic data
All sessions

s-1638

Simulated shopper

Nov 1, 2026, 5:08 AM UTC · mobile · email · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Squall ProViewed a product pageChoice 29%
  2. 235sCompare + Squall ProAdded a product to compareChoice 76%
  3. 31m 01sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 19sSize guide · Squall ProOpened the size guideChoice 95%
  5. 51m 38sBrowsed catalogBrowsed the catalogChoice 92%
  6. 61m 44sSorted: price ascSorted by lowest priceValue 50%
  7. 72m 04sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 84%
  8. 82m 37sDelivery check · ZIP 22007Checked delivery date by ZIPChoice 84%
  9. 92m 56sOpened reviews · Squall 2.5LOpened reviewsChoice 74%
  10. 103m 09sReviews filtered: valueFiltered reviews by valueValue 91%
  11. 3m 33sLeft the store

Final guess

Value91%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
91%
Delivery
<1%
Choice
9%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.