Synthetic data
All sessions

s-1639

Simulated shopper

Oct 24, 2026, 4:02 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 344sBrowsed catalogBrowsed the catalogNo clear doubt 71%
  4. 41m 05sDelivery check · ZIP 45816Checked delivery date by ZIPNo clear doubt 48%
  5. 51m 28sViewed Cairn MidViewed a product pageNo clear doubt 62%
  6. 62m 06sImage 1 · Cairn MidViewed a product imageNo clear doubt 84%
  7. 72m 22sCompare + Cairn MidAdded a product to compareNo clear doubt 40%
  8. 82m 48sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 92%
  9. 93m 12sImage 2 · Cairn MidViewed a product imageChoice 91%
  10. 3m 21sLeft the store

Final guess

Choice91%
Fit
1%
Suitability
2%
Durability
<1%
Value
2%
Delivery
1%
Choice
91%
No clear doubt
4%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.