Synthetic data
All sessions

s-1640

Simulated shopper

Nov 1, 2026, 4:10 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 07sViewed Squall ProViewed a product page · Switched to a similar productChoice 59%
  4. 41m 43sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  5. 52m 07sSorted: price descRe-sorted the catalogChoice 97%
  6. 62m 25sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 73m 01sExpanded returns · Squall 2.5LExpanded returns policyChoice >99%
  8. 83m 25sDelivery check · ZIP 94579Checked delivery date by ZIPChoice >99%
  9. 93m 31sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 34sOpened reviews · Squall ProOpened reviewsChoice >99%
  11. 113m 43sOpened reviews · Squall ProOpened reviewsChoice >99%
  12. 4m 06sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.