Synthetic data
All sessions

s-1641

Simulated shopper

Oct 31, 2026, 4:53 PM UTC · desktop · organic · Ridgeback 38L Pack · 9 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 236sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 09sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 45%
  4. 41m 25sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 66%
  5. 51m 58sOpened reviews · Ridgeback 38LOpened reviewsSuitability 88%
  6. 62m 23sAdded to cart · Ridgeback 38LAdded to cartSuitability 88%
  7. 72m 39sViewed cartViewed cart (saw shipping cost)Suitability 91%
  8. 82m 44sCheckout startedStarted checkoutSuitability 91%
  9. 2m 51sPurchased

Final guess

Suitability91%
Fit
1%
Suitability
91%
Durability
<1%
Value
1%
Delivery
2%
Choice
2%
No clear doubt
4%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.