Synthetic data
All sessions

s-1642

Simulated shopper

Nov 1, 2026, 7:00 AM UTC · mobile · search ads · Ridgeback 48L Pack · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 255sSize guide · Ridgeback 48LOpened the size guideFit 59%
  3. 31m 10sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 81%
  4. 41m 26sCompare + Ridgeback 38LAdded a product to compareChoice 98%
  5. 51m 41sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  6. 62m 20sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  7. 72m 30sBrowsed catalogBrowsed the catalogChoice >99%
  8. 82m 58sSorted: price ascSorted by lowest priceChoice 98%
  9. 93m 18sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  10. 103m 41sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  11. 114m 04sBrowsed catalogBrowsed the catalogChoice >99%
  12. 124m 11sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  13. 134m 36sExpanded specs · Ridgeback 48LExpanded technical specsChoice >99%
  14. 145m 11sSearch “jacket”Searched the catalogChoice >99%
  15. 155m 33sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  16. 165m 46sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  17. 176m 25sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  18. 6m 47sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×811.5×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.