All sessions
s-1644
Simulated shopperNov 1, 2026, 10:22 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions
purchasedcart $89
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 42%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 18sSearch “tent”Searched the catalogNo clear doubt 32%
- 248sViewed Merino 200Viewed a product pageNo clear doubt 43%
- 31m 25sExpanded materials · Merino 200Expanded materialsDurability 48%
- 41m 55sSize guide · Merino 200Opened the size guideNo clear doubt 36%
- 52m 09sViewed Cairn LowViewed a product pageNo clear doubt 53%
- 62m 25sAdded to cart · Merino 200Added to cartNo clear doubt 53%
- 72m 54sViewed cartViewed cart (saw shipping cost)Durability 32%
- 83m 11sCheckout startedStarted checkoutDurability 32%
- 3m 24sPurchased
Final guess
Durability32%
Fit
30%
Suitability
3%
Durability
32%
Value
2%
Delivery
4%
Choice
<1%
No clear doubt
30%
Why durabilityhow much likelier
- Expanded materials6.6×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.