Synthetic data
All sessions

s-1646

Simulated shopper

Oct 29, 2026, 11:34 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Merino 200Viewed a product pageFit 22%
  2. 249sViewed Ridgeback 38LViewed a product pageNo clear doubt 32%
  3. 31m 02sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit 63%
  4. 41m 20sViewed Cairn MidViewed a product pageFit 51%
  5. 51m 46sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 86%
  6. 62m 24sBrowsed catalogBrowsed the catalogFit 72%
  7. 72m 34sSorted: price ascSorted by lowest priceNo clear doubt 49%
  8. 83m 02sSize guide · Cairn MidRe-opened the size guideFit 99%
  9. 93m 07sSize guide · Cairn MidRe-opened the size guideFit >99%
  10. 103m 25sExpanded returns · Cairn MidExpanded returns policyFit >99%
  11. 113m 54sSearch “pack torso size”Searched for sizing / fitFit >99%
  12. 124m 21sSize 9.5 · Cairn MidSelected a sizeFit >99%
  13. 4m 26sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Selected a size ×212.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.