Synthetic data
All sessions

s-1647

Simulated shopper

Oct 20, 2026, 8:11 AM UTC · mobile · email · Cairn Low Hiking Shoe · 7 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 03sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 25sExpanded returns · Cairn LowExpanded returns policyFit 42%
  5. 51m 38sOpened reviews · Cairn LowOpened reviewsFit 54%
  6. 62m 05sAdded to cart · Cairn LowAdded to cartFit 54%
  7. 2m 19sLeft the store

Final guess

Fit54%
Fit
54%
Suitability
5%
Durability
19%
Value
5%
Delivery
9%
Choice
1%
No clear doubt
6%
Why fithow much likelier
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.