Synthetic data
All sessions

s-1648

Simulated shopper

Oct 22, 2026, 3:57 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 223sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 351sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 41m 18sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 98%
  5. 51m 24sExpanded shipping · Squall 2.5LExpanded shipping infoDurability 98%
  6. 61m 30sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  7. 71m 49sExpanded specs · Squall 2.5LExpanded technical specsDurability 99%
  8. 82m 01sOpened reviews · Squall 2.5LOpened reviewsDurability 99%
  9. 92m 35sExpanded specs · Squall 2.5LExpanded technical specsDurability 90%
  10. 3m 00sLeft the store

Final guess

Durability90%
Fit
<1%
Suitability
10%
Durability
90%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.