Synthetic data
All sessions

s-1649

Simulated shopper

Oct 22, 2026, 10:28 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 234sExpanded materials · Kettle TiExpanded materialsDurability 32%
  3. 357sImage 1 · Kettle TiViewed a product imageNo clear doubt 43%
  4. 41m 21sImage 2 · Kettle TiViewed a product imageNo clear doubt 59%
  5. 51m 44sExpanded warranty · Kettle TiExpanded warrantyDurability 52%
  6. 62m 20sOpened reviews · Kettle TiOpened reviews→ the store shows Durability Proof hereDurability 77%
  7. 72m 37sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 57sExpanded materials · Kettle TiExpanded materialsDurability >99%
  9. 93m 17sBrowsed catalogBrowsed the catalogDurability >99%
  10. 103m 57sExpanded materials · Kettle TiExpanded materialsDurability >99%
  11. 114m 27sViewed Cairn MidViewed a product pageDurability >99%
  12. 4m 39sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.