Synthetic data
All sessions

s-1650

Simulated shopper

Oct 23, 2026, 12:23 AM UTC · mobile · paid social · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 07sViewed Merino 200Viewed a product pageNo clear doubt 50%
  3. 31m 13sSorted: price descRe-sorted the catalogNo clear doubt 79%
  4. 41m 28sBrowsed catalogBrowsed the catalogNo clear doubt 89%
  5. 51m 34sViewed Cairn LowViewed a product pageNo clear doubt 94%
  6. 61m 54sViewed Squall 2.5LViewed a product pageNo clear doubt 96%
  7. 72m 19sBrowsed catalogBrowsed the catalogNo clear doubt 98%
  8. 2m 23sLeft the store

Final guess

No clear doubt98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
98%
Why no clear doubthow much likelier
  • Viewed a product page ×41.7×
  • Browsed the catalog ×22.3×
  • Re-sorted the catalog3.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.