Synthetic data
All sessions

s-1652

Simulated shopper

Oct 26, 2026, 1:04 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 10 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 01sAdded to cart · Merino 200Added to cartNo clear doubt 36%
  4. 41m 08sCheckout startedStarted checkoutNo clear doubt 36%
  5. 51m 42sExpanded shipping · Merino 200Expanded shipping infoDelivery 43%
  6. 62m 07sExpanded shipping · Merino 200Expanded shipping info→ the store shows Delivery Promise hereDelivery 85%
  7. 72m 20sBrowsed catalogBrowsed the catalogDelivery 75%
  8. 82m 42sDelivery check · ZIP 30197Checked delivery date by ZIPDelivery 97%
  9. 92m 47sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
  10. 3m 15sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.