Synthetic data
All sessions

s-1653

Simulated shopper

Oct 24, 2026, 9:33 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 04sViewed Kettle TiViewed a product pageNo clear doubt 26%
  3. 31m 14sExpanded specs · Kettle TiExpanded technical specsSuitability 49%
  4. 41m 24sBrowsed catalogBrowsed the catalogNo clear doubt 57%
  5. 1m 48sLeft the store

Final guess

No clear doubt57%
Fit
<1%
Suitability
32%
Durability
1%
Value
2%
Delivery
3%
Choice
4%
No clear doubt
57%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.