Synthetic data
All sessions

s-1654

Simulated shopper

Oct 21, 2026, 4:21 PM UTC · mobile · paid social · Talus Trail Runner · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Cairn MidViewed a product pageFit 27%
  2. 226sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 00sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 17sViewed Talus TrailViewed a product pageValue 71%
  5. 51m 53sAdded to cart · Talus TrailAdded to cartValue 71%
  6. 62m 29sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  7. 72m 57sRemoved from cart · Talus TrailRemoved from cartValue >99%
  8. 83m 18sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  9. 93m 27sAdded to cart · Cairn LowAdded to cartValue >99%
  10. 103m 36sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 113m 53sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 02sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  13. 134m 26sOpened reviews · Talus TrailOpened reviewsValue >99%
  14. 144m 31sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 154m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 15sCheckout startedStarted checkoutValue >99%
  17. 5m 41sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.