Synthetic data
All sessions

s-1655

Simulated shopper

Oct 31, 2026, 2:06 AM UTC · mobile · paid social · Driftwood 2P Tent · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 254sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 31m 13sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 44%
  4. 41m 45sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 78%
  5. 51m 52sExpanded materials · Driftwood 2PExpanded materialsDurability 93%
  6. 62m 24sImage 2 · Driftwood 2PViewed a product imageDurability 86%
  7. 72m 41sOpened reviews · Driftwood 2POpened reviewsDurability 95%
  8. 82m 44sImage 3 · Driftwood 2PViewed a product imageDurability 91%
  9. 92m 58sViewed Squall ProViewed a product pageDurability 85%
  10. 103m 09sOpened reviews · Squall ProOpened reviewsDurability 95%
  11. 113m 21sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 123m 53sExpanded warranty · Squall ProExpanded warrantyDurability >99%
  13. 134m 33sExpanded returns · Squall ProExpanded returns policyDurability >99%
  14. 5m 00sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.