Synthetic data
All sessions

s-1657

Simulated shopper

Oct 25, 2026, 6:28 PM UTC · desktop · organic · Ridgeback 38L Pack · 9 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 00sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 09sCompare + Ridgeback 38LAdded a product to compareChoice 77%
  4. 41m 40sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 52m 15sAdded to cart · Ridgeback 38LAdded to cartChoice 96%
  6. 62m 29sViewed cartViewed cart (saw shipping cost)Choice 84%
  7. 73m 05sPromo field focusedClicked into the promo-code fieldValue 85%
  8. 83m 27sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  9. 3m 33sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare ×21.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.