Synthetic data
All sessions

s-1658

Simulated shopper

Oct 26, 2026, 10:35 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 9 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 241sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 05sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 41m 33sDelivery check · ZIP 26482Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  5. 51m 40sExpanded specs · Kettle TiExpanded technical specsDelivery 84%
  6. 62m 10sImage 1 · Kettle TiViewed a product imageDelivery 72%
  7. 72m 22sImage 2 · Kettle TiViewed a product imageDelivery 53%
  8. 82m 42sExpanded returns · Kettle TiExpanded returns policyDelivery 77%
  9. 2m 57sLeft the store

Final guess

Delivery77%
Fit
<1%
Suitability
4%
Durability
1%
Value
<1%
Delivery
77%
Choice
<1%
No clear doubt
17%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.