Synthetic data
All sessions

s-1660

Simulated shopper

Oct 20, 2026, 6:00 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 227sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 31m 02sOpened reviews · Cairn MidOpened reviewsSuitability 51%
  4. 41m 28sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 82%
  5. 51m 57sImage 1 · Cairn MidViewed a product imageFit 83%
  6. 62m 33sImage 2 · Cairn MidViewed a product imageFit 83%
  7. 73m 04sSize 9 · Cairn MidSelected a sizeFit 98%
  8. 83m 38sOpened reviews · Cairn MidOpened reviewsFit 98%
  9. 93m 50sSize guide · Cairn MidOpened the size guideFit >99%
  10. 104m 04sExpanded materials · Cairn MidExpanded materialsFit >99%
  11. 114m 14sOpened reviews · Cairn MidOpened reviewsFit 99%
  12. 124m 29sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 134m 35sSize guide · Cairn MidRe-opened the size guideFit >99%
  14. 144m 38sBrowsed catalogBrowsed the catalogFit >99%
  15. 4m 52sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.