Synthetic data
All sessions

s-1661

Simulated shopper

Oct 26, 2026, 7:50 PM UTC · mobile · organic · Talus Trail Runner · 11 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Talus TrailViewed a product pageChoice 23%
  2. 245sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 13sSize 9.5 · Talus TrailSelected a sizeFit 52%
  4. 41m 36sDelivery check · ZIP 11416Checked delivery date by ZIPFit 35%
  5. 51m 51sDelivery check · ZIP 25503Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 84%
  6. 61m 57sViewed Cairn LowViewed a product page · Switched to a similar productDelivery 62%
  7. 72m 02sOpened reviews · Cairn LowOpened reviewsDelivery 67%
  8. 82m 08sAdded to cart · Talus TrailAdded to cartDelivery 67%
  9. 92m 18sViewed cartViewed cart (saw shipping cost)Delivery 92%
  10. 102m 41sCheckout startedStarted checkoutDelivery 92%
  11. 2m 57sPurchased

Final guess

Delivery92%
Fit
4%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
92%
Choice
1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.