Synthetic data
All sessions

s-1664

Simulated shopper

Oct 30, 2026, 1:46 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 16 actions

abandonedcart $518

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 353sDelivery check · ZIP 38582Checked delivery date by ZIPDelivery 56%
  4. 41m 26sOpened reviews · Merino 200Opened reviewsDelivery 55%
  5. 51m 57sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  6. 62m 08sAdded to cart · Merino 200Added to cartDelivery 98%
  7. 72m 25sCheckout startedStarted checkoutDelivery 98%
  8. 82m 43sDelivery check · ZIP 13344Checked delivery date by ZIPDelivery >99%
  9. 93m 06sOpened reviews · Merino 200Opened reviewsDelivery >99%
  10. 103m 45sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 113m 51sViewed Driftwood 2PViewed a product pageDelivery >99%
  12. 124m 07sDelivery check · ZIP 86372Checked delivery date by ZIPDelivery >99%
  13. 134m 16sBrowsed catalogBrowsed the catalogDelivery >99%
  14. 144m 34sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  15. 154m 57sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  16. 5m 17sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Filtered reviews by shipping ×242.3×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.